Microsoft has been
testing its search engine under the name Kumo, but if a
report in Advertising Age is on target, it will launch under the name "Bing."
The adverting trade magazine says Microsoft will spend $80 million to $100 million on print, online, TV and outdoor ads touting its latest search effort. The magazine notes that figure is higher than most consumer product launches. Rival Google, meanwhile, spent just $25 million total on advertising last year, AdAge said.
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Source: C|Net
May 26, 2009, 07:36 AM
